At a press conference on August 15, Kaleida Health's designated organ procurement organization announced a name change. Unyts is now known as ConnectLife. Marketing Director Sarah Diina said the name is meant to "illuminate the impact that the organization's donor network can make on the lives of our neighbors in need."
ConnectLife released the following talking points in connection with the rebranding.
- Because it’s what we do; we connect families and communities through the gift of organ, eye, tissue and blood donation — and through the support of partnerships like ours.
- More than a name change, we are evolving our brand to better tell the story of how we serve the community.
- By raising awareness of our mission and vision, we’ll be able to inspire donation and forge stronger connections with our current supporters.
- The only thing that isn’t changing is our dedication toward our partnership and how we’ll continue to work together to save and enhance the lives of others.
ConnectLife is a federally designated not-for-profit organ procurement organization and community blood bank, saving and enhancing lives through organ, eye, tissue and blood donation.
ConnectLife works to assist donor families, coordinate the donation process and provide schools, businesses and community partners with the knowledge needed to make life-saving and life-enhancing decisions. ConnectLife has routinely helped to secure higher rates of donation across our region than the national average.
The community blood center at ConnectLife is an integral part of our region’s medical community, providing the best blood products possible when hospitals are in need. They are able to react and quickly and efficiently provide blood needed to save someone's life. ConnectLife is the primary supplier of blood products to Kaleida Health, ECMC, Brooks-TLC Health Network, Eastern Niagara Hospital, Niagara Falls Memorial Medical Center, Olean General Hospital, Wyoming County Community Health System and Bradford Regional Medical Center. This accounts for over 75% of the blood needs in WNY.